“People always overestimate how complex business is. This isn’t rocket science - we’ve chosen one of the world’s most simple professions.”
-Jack Welch, Former CEO of General Electric
Question for Consideration: How can a better understanding of business basics us help strengthen our local economy?
Not long ago long I came across a most enlightening book on the fundamentals of sound business practice, The Personal MBA. It’s author, Josh Kaufman, after five years of comprehensive research, condensed the basics of business into 226 practical concepts essential to operating a successful organization. It’s an easy read, great for quick reference and a driver of practical application.
The following are just three of the many concepts introduced in the book.
Consideration #1
What are the key elements of a business? Examine any business. If you’re a business owner, what components make your enterprise a profitable, viable operation? Are you an employee; what are the elements of the organization you work for that insure you will have a paycheck week after week, month after month and year after year? Are you a customer? What are the key factors that the businesses you purchase your favorite products and services from must successfully manage to continue providing your favorites? According to The Personal MBA, “Roughly defined, a business is a repeatable process that: 1) creates and delivers something of value... 2) that other people want or need... 3) at a price they’re willing to pay... 4) in a way that satisfies the customer’s needs and expectations... 5) so that the business brings in enough profit to make it worthwhile for the owners to continue operation.” So what processes must businesses apply to stay alive? Again, The Personal MBA states: “At the core, every business is fundamentally a collection of five interdependent processes, each of which flows into the next: 1) Value Creation - Discovering what people need or want, then creating it. 2) Marketing - Attracting attention and building demand for what you’ve created. 3) Sales - Turning prospective customers into paying customers. 4) Value Delivery - Giving your customers what you’ve promised and ensuring that they’re satisfied. 5) Finance - Bringing in enough money to keep going and make your effort worthwhile.”http://book.personalmba.com/5-parts-of-every-business/
Consideration #2
On a scale of 1 to 10 (1 being minimally valuable and 10 being extremely valuable), how economically valuable are your skills? If you were asked how your skills create value in the marketplace, how would you respond? How resilient is your skillset to the ever changing marketplace? According to The Personal MBA, “Economically valuable skill are directly related to the Five Parts of Every Business. Not every skill or area of knowledge is economically valuable. To increase your value, focus on improving skills that are economically valuable”. http://book.personalmba.com/economically-valuable-skills/ . Do you know what your skills are and how they create value in the marketplace?
Consideration #3
How can you get more done in less time? Sounds a bit ironic, however there are ways to accomplish more and get it done in less time without “burn-out” or exhausting your personal energy. The Personal MBA suggests the following: “There are only four ways to ‘do’ something: Completion, Deletion, Delegation, and Deferment. Use all four options when going through your to do list and you’ll get more done. Completion: Doing the task. It’s best for tasks that only you can do particularly well. Deletion: Eliminating the task. It’s effective for anything that’s unimportant or unnecessary. Delegation: Assigning the task to someone else. It’s effective for anything that other person (people) can do 80% as well as you. Deferment: Putting the task off until later. It’s effective for tasks that aren’t critical or time-dependent.” You’ll be amazed with how much you can accomplish in a given period of time if you will use these four methods of completion to accomplish what’s important to you.http://book.personalmba.com/4-methods-of-completion/
If you would like to preview any or all of the business concepts included in The Personal MBA click on this link and use any that are helpful to you.
http://book.personalmba.com/. In addition Josh will be conducting a Master Class of the second half of his book on August 8-9 from 9a.m. to 4p.m. on CreativeLIVE. His in person Master Class tuition is well over $2,000, but you can access this second half on CreativeLIVE absolutely free on the above dates. Just click on this link to enroll: http://www.creativelive.com/courses/personal-mba-part-2-josh-kaufman
Whether you’re an employee, business owner, or investor increasing your knowledge and application of sound business practices helps you accomplish your goals and objectives in less time, with greater ease, and less cost. As an investor you are able to spot promising businesses and startups that are addressing the basics and building resilient, high-growth organizations. As an employee you increase your productivity and your ability to earn more in less time. As a business owner you improve your business processes, increase customer satisfaction and your profitability. You also increase employee engagement and satisfaction and retain your valued employees. In short you strengthen our local economy.
Your constructive comments, as always, are welcome.
This blog is sponsored by Partnering Technologies, an Arizona-based Training & Development Company. Our focus: Build resilient high-growth companies and create rewarding high-income careers.